Flama
Photography
Copywriting
Art Direction
Creative Direction
Flama is a surf company based in Catalonia that stands for a “natural surfing evolution”, in which practicality, simplicity and the minimum use of resources, become the pillars that mark this enterprise. Sergi Galanó, it’s creator, is fully devoted to building a 100% organic surfboard.
The brief for this project was to redesign the company’s identity basing it in art direction, which we had to end up showing in a catalogue. We decided we wanted to show their products, their process, their users and their experiences through photography. In order to do that, we photographed their products, workshop and Sergi working there. We did a photoshoot with three models on the beach in Premià de Mar. And we took a roadtrip from Barcelona to Bilbao to photograph the typical setting in which surfers to their thing in Spain. And we did it all analog. With all this material, we turned the catalogue into a diary, for which texts had to be written from a surf traveler point of view, including an abstract written from the perspective of each of their friends.
*developed as a university project (professor: artur muñoz) together with Cesc Llinares, Emma García, Gaëlle Moscardó and Gerard Arbués.
Flama
Photography
Copywriting
Art Direction
Creative Direction
Flama is a surf company based in Catalonia that stands for a “natural surfing evolution”, in which practicality, simplicity and the minimum use of resources, become the pillars that mark this enterprise. Sergi Galanó, it’s creator, is fully devoted to building a 100% organic surfboard.
The brief for this project was to redesign the company’s identity basing it in art direction, which we had to end up showing in a catalogue. We decided we wanted to show their products, their process, their users and their experiences through photography. In order to do that, we photographed their products, workshop and Sergi working there. We did a photoshoot with three models on the beach in Premià de Mar. And we took a roadtrip from Barcelona to Bilbao to photograph the typical setting in which surfers to their thing in Spain. And we did it all analog. With all this material, we turned the catalogue into a diary, for which texts had to be written from a surf traveler point of view, including an abstract written from the perspective of each of their friends.
*developed as a university project (professor: artur muñoz) together with Cesc Llinares, Emma García, Gaëlle Moscardó and Gerard Arbués.