Black is the newblue
Copywriting
Art direction
Newblue is an airline specialized in trips to islands and the Caribbean. For Black Friday 2021, the claim plays with colors, very present in the brand's identity, and the brand itself. This phrase is accompanied by a background image that shows this transition from blue to black in the sky. A suggestive campaign with the brand always present.
*developed at twoelf
Black is the newblue
Copywriting
Art direction
Newblue is an airline specialized in trips to islands and the Caribbean. For Black Friday 2021, the claim plays with colors, very present in the brand's identity, and the brand itself. This phrase is accompanied by a background image that shows this transition from blue to black in the sky. A suggestive campaign with the brand always present.
*developed at twoelf